The Role of Ambiance Scenting in the Healthcare Industry

Hospitals can be stressful for patients, but utilizing calming fragrances, such as lavender or chamomile, can reduce anxiety and promote relaxation. By curating the right fragrance with Aéromé, healthcare and hospitals can help patients feel more at ease, which can positively influence their overall well-being and brand perception as well. 

The Impression of Hygiene

Hospitals are often associated with the smell of disinfectants and chemicals, which might create a negative perception among patients and visitors. Using pleasant scents can mask these odors and create an impression of cleanliness and freshness. This contributes to a more pleasant environment, enhancing the overall patient experience.

Enhanced Brand Image

Aéromé can help hospitals and healthcare facilities create a unique and positive brand identity through scent marketing. A thoughtfully created signature scent can become synonymous with the hospital. This branding strategy fosters a sense of trust and consistency in the minds of visitors and patients, contributing to a strong and favorable brand image.

Supporting Specific Therapies

In certain healthcare settings, such as palliative care or mental health facilities, specific scents can be used to support therapies. For instance, science-backed ingredients, such as chamomile, frankincense and rosemary, can be incorporated into patient care plans, providing therapeutic benefits to patients and aiding in their recovery or emotional well-being. At Aéromé, we conduct in-depth research to understand your need and meticulously create a bespoke fragrance that’s also functional.