Airports and transportation hubs can be stressful environments due to crowds, security checks, and long waiting times. Introducing pleasant and calming scents can help reduce stress and anxiety, creating a more positive atmosphere for travelers.
Positive First Impressions
The sense of smell is closely linked to memory and emotion. We’ve helped airports across India by creating bespoke signature scents, which have become a part of their brand identity. When passengers associate a particular scent with a good experience, it leads to a lasting positive impression of the airport.
Dwell Time Management
Scent marketing can influence how long passengers spend in airport terminals and other transportation hubs. Pleasant scents can make the environment more enjoyable, encouraging passengers to spend more time in retail areas, which can lead to increased sales.
Improved Perception of Hygiene
A pleasant fragrance can also contribute to the perception of cleanliness. Even if an airport is spotless, a bad odor can give the impression of hygiene issues. A good fragrance can mask any potential unpleasant odors and create an inviting and refreshing ambiance.